Ubisoft Said the 10th, Nintendo Answered the 9th

Updated September 5, 2026

Nintendo settled the matter on September 4, after this article was written. The Nintendo Direct will air on Wednesday, September 9, not the 10th, preceded the day before by a Direct devoted to Zelda’s 40th anniversary on Tuesday the 8th. Ubisoft’s promise did point to September 10, but it concerned Just Dance, not a Nintendo broadcast. The confirmed dates are in our September schedule. What follows recounts the rumour as it circulated before the announcement.

Nintendo Direct: Nintendo Direct on September 10, What Ubisoft Reveals

Article by Kami

A Nintendo Direct on September 10? In late August 2026, a leak reveals the broad strokes of Just Dance: Decades of Hits, the next entry in the dance game series that Ubisoft announced on July 7. The official Just Dance account responds within hours. Its message, posted on social media, promises « We’re committed to sharing the complete picture with you on September 10, and we sincerely thank you for your patience. » A precise date, an official tone, and a question that keeps coming up everywhere: could this be a Nintendo Direct, those digital showcases where Nintendo unveils its announcements on video, on September 10?

Ubisoft has never said the word Direct. The American outlet 9to5Toys, writing under Justin Kahn’s byline, sums up the caution of the moment on September 2. « Is this confirmation of a Nintendo Direct on September 10? Well, no, of course not. But it is certainly adding fuel to the fire here, » he writes.

On September 1, nine days before the rumored date, the Switch 2’s price climbed in the United States and in Europe. The picture rounds out with a precisely dated Ubisoft message, an announcement calendar that leans toward September, and a long list of games fans hope to see appear. Each claim that follows carries its own degree of certainty, from the most solid to the most uncertain.

The Proof: An Ubisoft Message Dated to the Day

Just Dance: Decades of Hits is announced by Ubisoft on July 7, 2026, without much detail about its content. In late August, screenshots and information about the tracklist circulate online ahead of schedule. The specialized outlet GoNintendo documents the episode under the headline « Ubisoft responds to Just Dance: Decades of Hits leak, which causes Nintendo Direct speculation. »

GoNintendo article from August 31, 2026, showing the official Just Dance
SourceGoNintendo, rawmeatcowboy, August 31, 2026: the Just Dance message responding to the leak, « We’re committed to sharing the complete picture with you on September 10. »

The British outlet My Nintendo News notes, on August 31, that the Just Dance franchise traditionally saves its major announcements for Nintendo showcases. Ubisoft has shared no release date, no trailer, and no price for Decades of Hits. At that point, September 10 was the only firm piece of information, delivered by a third-party publisher rather than by Nintendo itself.

Nintendo Direct, an Old September Habit

Nintendo never announces a Direct weeks in advance. Even so, the calendar of previous years helps gauge the odds of a showcase this month. The Japanese company held a Nintendo Direct in September in 2021, 2022, 2023, and 2025. Only the 2024 edition broke the pattern, airing on August 27 instead of in September. Over the last five years, four showcases have therefore fallen within the same calendar window as the date the current rumor points to.

Front page of the My Nintendo News article by Sickr: Just Dance post sparks rumours of Nintendo Direct on 10th September, with the red Nintendo Direct logo
My Nintendo News, Sickr, August 31, 2026: the September 10 rumor takes shape the same day as the Ubisoft message.

What the Rumor Promises, Game by Game

The outlet Insider Gaming publishes, on August 31, the most detailed roundup, written by Andrew Highton. YouTuber SwitchForce, whose predictions about previous Directs have already come true, points to Thursday, September 10. The leaker Nintendo Prime, the kind of account that shares unconfirmed information gathered from internal sources, goes further. He writes « lock in 9.10.26. That’s when the direct is. Book it. » Both sources mention a time of 6 or 7 a.m. on the U.S. West Coast, meaning 15:00 or 16:00 in Paris.

Front page of the Insider Gaming guide by Andrew Highton: Nintendo Direct September 2026, Rumored Date and Games, with the accompanying artwork
Insider Gaming, Andrew Highton, August 31, 2026: a roundup of comments from SwitchForce and Nintendo Prime.

The list of games mentioned mixes the expected with the deeply hoped-for. Just Dance: Decades of Hits closes out the logical lineup, carried by Ubisoft’s own message. Ace Attorney 7 and a new Mega Man entry round out the announcements considered plausible. Monster Hunter Wilds on Switch 2 revives an already established port rumor, following in the wake of the Diablo 4 port expected around BlizzCon on September 12 and 13. The name that sets off the most discussion remains the remake of The Legend of Zelda: Ocarina of Time, the kind of game that rebuilds an old title with modern graphics and technology. The series saw its first entry release on February 21, 1986, in Japan, which makes 2026 its fortieth anniversary. None of the sources consulted presents this lead as confirmed.

Switch 2: The Price Hike Pushing Nintendo to Respond

On September 1, 2026, nine days before the Direct’s rumored date, the Switch 2 goes from $449.99 to $499.99 in the United States, and to €499.99 in Europe. Nintendo justifies the increase by the global memory shortage, a phenomenon already detailed in RAMageddon, the memory shortage driving up console prices. After bad pricing news, filling the news cycle with content would hand Nintendo back control of its own narrative.

Front page of the GameSpot article by Cameron Koch: A September 10 Nintendo Direct Is Looking Likely Thanks To Just Dance, subtitled Mark your calendars
GameSpot, Cameron Koch, August 31, 2026, at 11:50 a.m. Pacific time: « Mark your calendars. »

This Switch 2 library remains young and closely watched. Reviews of the Tarnished Edition of Elden Ring on Switch 2 have already shown that every release on the console gets scrutinized for its value for money. A substantial showcase, packed with release dates and announced prices, would directly answer that expectation.

The bank Morgan Stanley also expects a Direct this month, according to 9to5Toys. The outlet floats another lead, a Zelda-themed Switch 2 edition to mark the series’ fortieth anniversary. Nothing confirms this hypothesis for now. Nintendo finally answered on September 4. Its answer came down to two dates, and neither was the 10th: September 8 for Zelda’s 40th anniversary, September 9 for the general Direct.