Some listings on Amazon and Newegg top $8,000 for a card that sold for $1,999 at launch. That is where the RTX 5090 stands as Nvidia has to deny its discontinuation. On October 16 in Taipei, Jeff Fisher, senior vice president of Nvidia’s consumer division, said the card was not discontinued. He also admitted that supply remained limited, without saying for how long.
Where the discontinuation rumor comes from
It all starts with leaks published the week before. According to TechPowerUp, leakers claimed Nvidia was no longer shipping GB202 chips (the graphics processor inside the card) for it. Taiwanese site BenchLife added that partner manufacturers were no longer receiving them. Two signs fueled the worry: the card vanished from Nvidia’s online store, and US retailer Micro Center now lists it as “Not Carried”.
Wccftech had gone further in an earlier piece, announcing the end of production in favor of the professional RTX PRO cards, which use the same chip. The GB202 chip does power the RTX PRO 6000 and RTX PRO 5500 too, both sold to businesses.
What Jeff Fisher said, word for word
Jeff Fisher spoke to the Taiwanese press after a launch evening in Taipei. His remarks, reported in Chinese by 4Gamers and Taiwan’s CNA agency, are quoted here in English as translated by TechPowerUp from 4Gamers’ Chinese report: “The supply chain (capacity) is indeed somewhat constrained, but NVIDIA is going all out to bring products to market. Although there are other variants of the RTX 5090 (chip), it has definitely not been discontinued. NVIDIA will continue to ship it, and this is very important.”
He told CNA that the shortage affected the entire industry, and that Nvidia would not be where it is without GeForce. Two questions remain unanswered. Are partners receiving GB202 chips again? And what are those “other variants”? If they are the RTX PRO cards, the sentence implicitly confirms that professional cards get priority.
Prices that won’t come down
A denial does not fill shelves. Wccftech notes that the card tops $5,000 in most regions, and that an Asus ROG Astral RTX 5090 OC is listed at $8,275 on Amazon. The suggested price remains $1,999. In August, we tracked its climb from $1,999 to $4,930 amid the memory shortage. The floor has risen again since.
For anyone looking to buy one, the denial changes little in the short term. Nvidia promises shipments, not volumes, and Jeff Fisher himself spoke of limited capacity. A purchase driven by fear of a permanent shutdown would be paid for at full price, on a card whose maker says it intends to keep selling.
A card piling up problems
This rumor adds to a string of problems we have followed since the summer. In September, an RTX 5090 cable melted during a DLSS 5 test, and one card proved able to hold 900 W on old 8-pin connectors. On October 1, PNY refused the warranty on a melted card, blaming the power cable.
Nvidia says it wants to keep shipping the RTX 5090. If GB202 chips go to professional cards first, the $5,000 to $8,000 prices reported by Wccftech and TechPowerUp have little reason to fall.
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